ErthFone is a young, tech start-up company with the goal to raise the level of awareness about our products to teenagers and young adults. It has a dual focus: to manufacture fair trade smart phones from recyclable materials and to get them into the hands of highschool and college students as inexpensively as possible. An eco-friendly solution for ErthFone that will appeal to young phone users.

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I developed the identity for ErthFone; including logo, stationery and collateral. The identity should be targeted toward 16-26 year olds with a focus on the company’s

“go green” movement.

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For the logo I used the colors and illustration as the primary focus. The lightning bolt is representing long battery life as well as clean energy in conjunction with the bright blue. The font is a modern sans serif font that is used to promote the company’s advancedtechnology.