Oceana seeks to make our oceans more biodiverse and abundant by winning policy victories in the countries that govern much of the world's marine life.
Oceana, founded in 2001, is the largest international advocacy organization focused solely on ocean conservation. They have offices around the world work together to win strategic, directed campaigns that achieve measurable outcomes that will help make our oceans more bio diverse and abundant.
The goal was to design a self mailer that would inform the public while also reaching out for support. It needed to explain the problem and lay out how the reader can help.
I started with the mailers layout, creating something that was engaging with a clear hierarchy. The images chosen are meant to draw the reader in and push the call to action. I went with a cool blue color palette, to go along with the organizations name and purpose.